UNDERSTAND IT
Plain-English guidance that explains what matters, removes the jargon and gives you the exact words to try next.
I am Joseph Conlan. I build practical AI systems, teach people how to use them without the jargon, and help good ideas become working tools. My work spans SMEs through to multi-billion-dollar venture capital funds, and I have a background in Oxford AI. This is my place to show you what AI can do and how we make it useful.
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Everything has its own place now, so you can understand the offer without wading through the whole site.
Clone Centre turns AI from an interesting idea into something you can understand, use and build into the way you actually work.
Plain-English guidance that explains what matters, removes the jargon and gives you the exact words to try next.
Prompts, books, live builds and working examples that turn learning into useful output you can see and repeat.
Private help and real AI products for the moments when you need architecture, automation and momentum—not another slide deck.
Learn at your own pace, build live with the community, or work directly with me on the problem in front of you.
Get one recommended first book, then browse the complete Plain English and Pro Series only if you want more.
FIND MY FIRST BOOK >Learn with Joseph and the group, follow a weekly rhythm, and turn one useful idea into a working system.
SEE THE LIVE PROGRAMME >Bring one specific problem, work through it with Joseph, or add weekly accountability when momentum is the real issue.
CHOOSE PRIVATE HELP >No mystery menu and no need to compare every price at once. These are the four shelves; open only the one that matches what you need.
Advice is easy to find. Remembering your goals, noticing the pattern and helping you take the next useful action is where a great coach becomes valuable. We build private AI coach bots around your needs, your method, your language and the moments where you tend to get stuck.
Always available does not mean human-free. Your coach can handle the daily rhythm, preserve context and prepare better conversations—then hand over to a person whenever judgement, care or genuine expertise is needed.
Keep goals, preferences, working context and previous check-ins connected so every conversation can begin further forward.
Break large outcomes into clear milestones, practical weekly priorities and small actions that are easy to begin.
Run daily check-ins, weekly reviews, reminders and progress summaries without making the experience feel like admin.
Surface repeated obstacles, decisions and habits, then ask the right reflective question before momentum disappears.
Prepare meetings, interviews, presentations, sales conversations and difficult decisions with realistic role-play and feedback.
Adapt tone, cadence, frameworks, playbooks and boundaries to the individual, team, programme or coaching methodology.
Draft plans, questions, summaries, templates and personalised resources from the context already shared.
Connect agreed calendars, tools and systems so useful actions and progress records do not stay trapped inside a chat window.
Use clear guardrails, privacy choices and human escalation for situations where an AI coach should never pretend to be the expert.
Every build is scoped around a real use case. AI coaching supports action, reflection and practice; it is not therapy, medical care, legal advice or financial advice.
I build AI systems for a living at Clone Centre. My work has spanned SMEs through to multi-billion-dollar venture capital funds, and my background includes Oxford AI. That range is why I care about making serious AI useful without making it obscure.
The secret is never the tool. It is how you talk to it. Everything on this site—the free AI profile, books, newsletter and paid community—exists to teach you that skill in plain English.
Not hype. Receipts. Every figure below comes from a named public source.
A practical paid community for founders, professionals and complete beginners who want to use AI this week, not talk about it for six months. There are three ways to join. Your free AI profile and Prompt Guidebook remain available separately, without pretending they are a membership.
Build your AI profile and request the Prompt Guidebook for £0. Community access begins with the £19 Community plan below.
Choose Clone Centre Pro annually and we will set up one trained website AI chatbot like the assistant on this page, included at no extra setup charge while your annual membership stays active.
The standard starter build covers one website and one approved business knowledge set. Usage beyond fair-use, third-party usage costs and bespoke integrations are not automatically included; any extras are scoped and agreed before launch. The assistant remains subject to acceptable-use and safety checks.
Already paying for another business, coaching or AI community? Apply with proof of your active paid membership. Once verified, your first month is £1; Community then renews at £19/month or Pro at £49/month unless cancelled. The £1 link is issued only after approval.
Sign in to see your AI profile, linked website chats, membership status, purchases and product access. Use the same email when joining so records connect automatically.
Standard Community, Pro and Accountability plans go directly to Stripe above. Use this form only for £1 switch verification, help choosing, Clone Coach or a bespoke coach build.
Morning builders, daytime founders and evening learners all get a way in. The flagship is the Wednesday 7pm UK AI Lab: bring a real task, leave with something working.
A quiet 45-minute online sprint. State the outcome, build with AI, report what shipped.
Live demos, member hot seats and practical builds with Joseph. Every session is recorded.
Bring the prompt, workflow or automation that is stuck. Leave with the next move clear.
One useful prompt, one worked example, one small challenge to complete over the weekend.
Review what moved, name the blocker, and set the one outcome your next week must deliver.
Every AI Lab is added to the private Pro archive with timestamps, the exact prompts used and a short action summary. Public socials get the clips; members keep the complete working session.
UNLOCK WITH PRO >Most goals do not need another app. They need a clear next move and somebody who notices whether it happened. The first version is human-led by Joseph, based on the practical system in Coach.
Choose one specific 90-day outcome, why it matters and the first milestone.
Name the win, the blocker and the one small action that matters next.
Celebrate progress, keep the lesson, drop what is not working and reset the plan.
Leave every review with a written priority and a week-one action that is easy to start.
Accountability coaching supports action and reflection. It is not therapy, medical care, legal advice or financial advice. Your information stays private unless safety or law requires otherwise.
After the human service proves what people actually need, the same rhythm becomes a HyperChat-powered helper: a short daily check-in, a weekly progress summary and a clear prompt to ask a human when the situation needs one.
This is the roadmap, not a pretend finished bot. Founding members help shape the beta and get first access when it is ready.
JOIN THE BOT WAITLIST >This is working time, not motivational theatre. We can fix a prompt, map an automation, choose the right tools or build the first version together on the call.
For one clear problem that needs an expert pair of eyes: prompting, workflow design, tool choice or troubleshooting.
A deeper working session for a process, campaign or prototype. We map it, build the core and leave you with the next seven days planned.
Two private 45-minute calls plus weekday async support for a specific AI build that needs architecture, decisions and hands-on momentum.
Not ready for a paid membership? Answer four quick questions and request the Prompt Guidebook for £0. This saves your starting point but does not unlock the member community.
Request the guide with your AI profile, accept the sensible book recommendation, or adjust one pre-filled choice. If you already know you want a complete learning path, compare the three bundles before the individual catalogue.
The CLEAR framework, 30+ copy-and-paste prompt recipes and the ten mistakes almost everyone makes. Tell me how you use AI and the guide will be sent directly to your inbox.
REQUEST MY GUIDE >The most common starting point is already selected. Change it only if another outcome sounds more like you.
Compare three clear bundles here. The separate-book total is shown first so the saving has context; every option is a one-off payment.
Asking well, the basics, everyday use, safety, work, coaching, small business and saving money.
Automation, MCPs, assistants, workflows, growth, ROI and a complete 90-day AI-first plan.
Both complete series, from first conversation to real deployment, plus the guide and supporting files.
Open any title for who it is for, the full syllabus and the exact price. The Plain English series is sequenced for beginners; the Pro Series is organised around real deployment work.
The one skill that matters. For the person who has never opened an AI chat in their life.
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What AI actually is, what it can and cannot do, and your very first conversation. Zero jargon.
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Fifty simple ways AI can help around the house and beyond.
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How to spot AI scams and protect yourself online. Plus a checklist for the fridge.
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Get hired, get ahead and get your evenings back. CVs, interviews, pay rises.
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Everyone deserves a coach. Goals you will actually keep, and the Sunday night check-in.
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Small is fast. Fast wins. For shops, salons, cafes, trades and sole traders.
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Plug the ordinary leaks in a British budget. Bills, food, subscriptions, refunds.
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Kill the copy-paste. Connect your tools so AI runs the boring bits while you sleep. Three real builds.
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Make AI actually see your data. MCPs in plain English. Includes a ready-to-run code file.
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A custom assistant trained on YOUR business — on your website, knowing your prices.
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Pick one real process. Take it apart. Rebuild it with AI. Measure the time saved.
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Sales, marketing and outreach on autopilot — without sounding like a robot.
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Decide what to automate. Prove it paid off. Build the case your accountant believes.
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The 90-day strategic playbook. Everything you have learned, sequenced into one plan. Capstone.
VIEW DETAILS >The community is backed by working AI products, not slide decks. Members learn from the same systems Clone Centre is putting into the world.
A voice AI assistant for calls, bookings and customer questions, 24/7.
BESPOKE QUOTE · PRICE AGREED TO SCOPEOPEN SYSTEM >Turn your website into a trained customer-facing AI assistant in about a minute. Build and test yours free; pay only when you publish it.
BUILD £0 · LIVE £49/MONTH PER CHATBOTBUILD MY BOT FREE >AI governance, audit trails and controls for organisations deploying AI seriously.
BESPOKE QUOTE · PRICE AGREED TO SCOPEOPEN SYSTEM >Acquisition intelligence for finding and qualifying off-market UK companies.
7-DAY TRIAL £0 · STARTER £39/MO · PRO £79/MOOPEN SYSTEM >